This webinar examines how one Canadian university addressed mounting budget pressures by expanding access to affordable, high-demand graduate programs tailored to adult learners. Emphasis will be placed on doing more with less while taking action to accelerate enrolment growth, strengthen institutional brand, and support sustainable outcomes.
Drawing on a university case study, speakers will share actionable strategies, including:
- Leveraging marketplace research to identify unmet needs and diversify revenue
- Engaging faculty and stakeholders to build alignment and momentum
- Designing graduate offerings to meet the needs of today’s adult online learners
- Sustaining growth through continuous improvement in online program promotion
Speakers:
Dr. Robin Ritchie , Academic Director of the Online MBA, Sprott School of Business, Carleton University
Dr. Nicole Johnson , Executive Director, Canadian Digital Learning Research Association (CDLRA) and Risepoint Consultant